About Us

To cut a long story short, The Clever Hook (UK) was simply born in 2014 because Loic (founder) believed that it was possible to get a better, more efficient hook in his bathroom than the sub-standard ones sold for a fortune at Next, John Lewis or other department stores. Money was definitely not at the centre of our thoughts, although we were eager to find the best product money could buy in the ‘hook’ category. And there it was…. but in Sweden!

After doing some research and armed with the conviction that this smart invention could revolutionise the way we hang towels in bathrooms and coats in hallways in the UK, we decided to import medium size amounts of the hook and started selling it to friends, family, and of course retailers.

Now present in a range of Kitchen Shops and DIY stores, we are bringing the HOOK directly to you and your family, via this website.

Jokes apart… we hope you’ll get hooked!